The announcement said the festival was postponed until But since they were planning on having a festival in regardless, wouldn't it be proper to say the festival was cancelled? If the announcements of this year's festival referred to it as something like the XYZ Festival , and if not much else is known about what it would have been like, then it is indeed wrong to say that it has been postponed. Whatever takes place in definitely won't be the festival; that one has been cancelled and it will never take place.
However, if the festivals are numbered, and this year's one would have been known as, say, the 17th XYZ Festival, the organisers can argue that their use of postpone is justified, on the ground that this particular festival, the seventeenth one, will take place a year later.
On this line of reasoning, nothing has been cancelled, because all the festivals in the sequence 16th, 17th, 18th, etc. It is also potentially relevant whether definite plans for the content of this year's festival were made. For example, it may have been decided and announced that the festival would feature particular artists or that it would have a specific theme.
If it is now expected that the festival will proceed according to the plans that were made for this year's one, the organisers can argue that the use of the word postpone is justified, on the ground that the festival with these artists or that theme will still take place, only later.
It is also possible that some tickets for the festival have already been sold and that the ticket-holders who don't seek a refund will be able to use them next year. That may give the organisers the ground to argue that the festival for which the tickets have been issued hasn't been cancelled, but only postponed.
These arguments may have some force in at least some cases of this kind. One may, however, have a sense that they have a certain legalistic air about them, and that they are somewhat disingenuous.
The real motivation for using the word postpone is probably the one suggested in the question itself: to soften the blow of the cancellation. While one may argue that this is an abuse of language, compared to other abuses that are common in advertising, it is a relatively mild one.
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Knowing what's wrong helps us make it right. An error has occurred! Let us know using the 'Contact Us' link below. All Rights Reserved. Privacy Policy. California Privacy Notice. Establish yourself as a thought leader and send snippets of content or recordings of webinars to your attendees. If they enjoy the information, they will make sure to register for your next event. Loss of profits is one of the biggest concerns when it comes to cancelling your event. Not just the loss of potential revenue from leads, but the loss of deposits to venues, to catering companies, to chair rental groups - the list goes on.
In the case of an unexpected event cancellation, event insurance is a good precaution to take to ease those concerns.
All event insurance plans are different, so do your research to find the plan that works best for your organization. There are some common features that most event insurance plans cover:. Many companies offer additional coverage options at a higher price point. Determine what your organization needs and research plans that include those additional coverage options as well. If you created a mobile app for your event, alert your attendees with updates directly on their phones through push notifications.
Send out updated event dates and times, answers to questions, and any other information you feel is relevant. An event cancellation or postponement will undoubtedly lead to many questions from your attendees. To prevent your phone from ringing off the hook, create a FAQ page on your event website with answers to the questions you suspect will be asked most commonly.
Attendees can access this easily, and it will save you time to handle other logistics that come with cancelling your event. In the case of event cancellations, more is more. Do not be afraid of overcommunicating. Email them often with updates and information so they feel in-the-loop and connected with your organization.
People appreciate when brands and organizations are transparent with their community. This holds especially true when it comes to money. Clearly state on your website the refund policy for your cancelled event and email your attendees this information as well. Unfortunately, most event cancellations and postponements do not announce themselves in advance. We are often met with an unexpected situation and must make the decision that is best for our organization and our attendees.
In the case where the best decision is to cancel or postpone your event, it is vital to overcommunicate and to position yourself as a resource to your attendees. When your attendees see that you are an organization that they can rely on even when the event is cancelled, you can be certain that your next live event will be a huge success.
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